Blue Velvet Production Design

ROLE

Production Design / Color Grading / Image Editing / Logo Vectorization

CLIENT

CODA

OVERVIEW

Production design to prepare all package design files for printing. Prepared artwork by editing and removing unwanted artifacts, color grading, and extending images to full bleed. Vectorized logos that were originally raster images. Converted all Photoshop design files to vector files by reconstructing all design layouts in Adobe Illustrator. Adjusted alignment issues and made sure fonts and typography were consistent across all design elements.

COLLABORATORS

Greg Ruth: Art Direction / Design / Illustration
Alan Hynes: Art Direction / Design

TOOLS

Adobe Photoshop / Adobe Illustrator